A Lesser-Evil Billboard

Billboards, considered to be an environment eyesore, visually repelling the cities' skylines with advertisements which everyone believes carries an impending danger among motorists and pedestrians. During the typhoon Milenyo (September 2006), billboards were among the headlines which causes casualties after the typhoon struck Philippines. People then started to think  that billboards are synonymous to evil.

But four days ago, Coca-Cola (that's right, the beverage giant) together with World Wildlife Fund for Nature (WWF) unveiled the first environment-friendly (not-so-evil eh?) billboard. The 360 square-foot plant billboard which was built in Makati was made with Fukien tea plants embedded on 3,600 discarded Coca-Cola bottles.  The plants are known to absorb pollution as much as 46,000 pounds of carbon dioxide annually.

 Then it came to my thoughts, is it enough to absorb carbon dioxide emissions created by Coca-Cola yearly? Or is it just another marketing effort for another product launching? Just my perspective though. But then, we're so glad that a big company like Coca-Cola truly cares for Mother Earth.


credits to: http://www.good.is/post/the-philippines-gets-a-billboard-that-reduces-pollution/ for the image.